How to Recruit Your First 3 Agents Without Feeling Salesy.

Introduction:

Recruiting real estate agents isn’t about pressure—it’s about connection. If you’re looking to grow your revenue share organization but dread sounding like a used car salesman, you’re not alone. Here’s how to get your first three agents—without the cringe.

1. Lead with Value, Not a Pitch

Most agents don’t respond to opportunity—they respond to value. Instead of pitching your brokerage on the first call, share something that helped you: a tool, strategy, or mindset that made your business easier or more profitable.

➡️ Pro Tip: Create a short video or a PDF that outlines 3 ways your brokerage helps agents grow. Offer it as a free resource.

2. Be Curious, Not Convincing

The best recruiters are great listeners. Ask questions like:

• “What do you like most about where you are now?”

• “What’s something you wish your current brokerage offered?”

This opens the door to conversations—not conversions.

3. Use the Invite, Don’t Sell Framework

Rather than saying, “You should join us,” try:

“You might not be looking to make a move right now, but if you’re open to just checking it out, I can share what we’re doing and why it’s working.”

This feels lighter and more authentic.

Bonus Tip: Share Social Proof

Screenshot a win from your team, a new resource, or a success story. When agents see that others like them are thriving, it builds credibility without needing a sales pitch.

Conclusion

Recruiting your first three agents isn’t about scripts or pressure—it’s about being real, helpful, and consistent. When you lead with value and stay curious, the right agents will start asking you for more info.

✅ Ready to Grow?

Join our free Agent Attraction Lab community for templates, scripts, and video training that help you attract the right agents—without feeling salesy.

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Written by Brandon DeVere
Real Estate Recruiter & Creator of Agent Attraction Lab
Helping agents build scalable revenue share businesses—without hype or pressure.

🎯 Ready to attract agents without being salesy?
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